Sell the way you coach.
Memberships, high-ticket online coaching, trials, delayed payments and custom installments. Build the payment plan around your offer.
THE FREE APP FOR THE BUSINESS OF SPORT
Your facility. One free app.
Run the business. Develop the athlete. Bring scheduling, payments, program design, athlete data and client communication together. Add AI Setter for lead follow-up, so your team can focus on coaching and closing.
No monthly platform fee. Optional paid AI Coach and AI Setter. Payment processing fees apply.
YOUR COACHING, DELIVERED
4-week development block
Week 1Week 2Week 3Week 4All changes saved ✓
DAY 1
Your planStrength + skills
↗
Movement prepWarm-up · coach instructions
5 min
2 Step Approach VertPower · Vertical jump
⋮SETS3
REPS5
REST60s
METRICJump height
2–1 Eccentric Seated Cable RowStrength · Upper body
✓SETS3
REPS10
REST60s
METRICWeight
THE REST OF THE WEEK
DAY 2RecoveryRest day
DAY 3Skill developmentVideo exercises included
DAY 4StrengthSets, reps & tracked metrics
Every detail is yours to adjust.
Exercise library
⌕ Seated cable row
2–1 Eccentric Seated Cable RowStrength · Upper body
Use the included library or upload your own videos.
READY TO DELIVER
Who is this program for?
JL
Jordan LeeIndividual athlete
✓DG
Development groupOr assign to a whole team
○✓
Program assignedReady in your athlete’s app.
Your facilityToday’s training
WEEK 1 · DAY 12 Step Approach Vert3 × 5Seated Cable Row3 × 10Your program is ready ↗
Strength + skills
Assigned by your coach
2 Step Approach Vert3 × 5Seated Cable Row3 × 10KNOW WHAT’S NEXT
Your training week
3:004:005:006:00
5:00–6:00 PMPrivate coachingOne-on-one
4:00–5:00 PMSkills groupCage 1 · 4/6
3:00–4:00 PMTeam strengthTraining floor · 6/10
5:00–6:00 PMPrivate coachingOne-on-one
4:00–5:00 PMSkills groupCage 2 · 5/6
MONDAY · 3:00 PM
Team strength
- Location
- Training floor
- Coach
- Morgan · Strength coach
- Capacity
- 8 of 10 booked
JLACTS+5
Staff, capacity and roster. One place.
THE FULL PICTURE
Jordan Lee
TRACKED METRICVertical jump26.5 in
Latest logged result · sample data
Assessment 1Assessment 6
CURRENT PROGRAM
4-week development block
Week 1 · Strength + skills
✓ Program connectedVIDEO FEEDBACK
A coaching conversation, connected.
Build it your way. Put it in their hands. Your exercises, your instructions, individual or team delivery.
A clearer day for everyone. Sessions, spaces, capacity and coaching staff, together.
Every athlete has a story. See the whole thing. Programs, logged metrics and video feedback in one profile.
Interactive product illustration based on BETURR. Sample athletes and data. Interface simplified for demonstration.
BUILT FROM FIRSTHAND EXPERIENCE
Hundreds of facilities advisedThousands of athletes coachedMultiple locations owned
THE BUSINESS BEHIND THE COACHING
The details that run your day.
Finally working together.
Give your team a clear picture.
Manage coaches and staff, track their hours on the floor, and keep the day’s work connected to the people doing it.
Know what’s paid. Know what’s next.
Keep payments in view with your money dashboard. Sell products at the front desk alongside memberships and coaching.
Keep the connection going.
Use accountability automations, messaging and video feedback to support follow-through between sessions.
YP
Your Performance FacilityEXAMPLE CLIENT CHECKOUT
↗YOUR MEMBERSHIP. YOUR TERMS.
Athlete development
Choose a sample payment optionExample due today$299
Your offer. Ready for your clients. ↗
Illustrative facility prices, not BETURR fees. Your facility sets its own offers.
✓
Front-desk sale recordedProducts + services. One operation.
POSYOUR NAME ON THE EXPERIENCE
Your athletes open BETURR. Once inside, it’s your brand, your coaching and your community.
Available through the app store for your team and clients. Fully branded inside to your business.INTRODUCING AI SETTER
Keep leads moving.
Keep your team focused on closing.
Bring CRM-style lead management into the same workspace as your scheduling, payments, program design, athlete data and client communication. AI Setter is designed to handle lead follow-up and help turn inquiries into booked visits.
- Keep lead details, conversations and pipeline stages together
- Follow up using your facility's offers and approved information
- Help interested leads find a time to visit
- Take over the conversation when your team is needed
Optional paid add-on. Availability depends on facility setup and messaging approval.
Start with the free platformEVERY SPORT. EVERY STAGE.
One coach or a whole facility.
There's a place for you here.
Online-only coaching. Private lessons. Small teams. Big teams. Multiple cages. Multiple sports under one roof. BETURR brings the operation together, whatever your business looks like.
INCLUDED WITH THE FREE APP
Start with a library.
Make it your own.
Your entire hitting, throwing, and strength & conditioning library is already here. Add your own videos and build the coaching experience only you can deliver.
HittingThrowingStrength & conditioning
Get the app and the library ↗BETURR works for every sport. The included drill library covers the categories above.⌕ Your next program starts here.
HittingFull swing side flipsTrack exit velocity
↗Power2 Step Approach VertTrack vertical jump
↗StrengthSeated Cable RowTrack weight and reps
↗
Upper body1 arm push up with slideExercise video included
↗＋
Your videos belong here, too.Upload your drills. Coach your way.
Exercise thumbnails from the actual BETURR library. Presentation simplified.
BUILT ON THE FLOOR. INFORMED BY THE INDUSTRY.
Experience at every level.
Built into every detail.
AJ Arroyo has owned multiple sports facilities, trained thousands of athletes, and built teams for in-person, online and hybrid coaching.
Through Coaches Connect, he has also advised hundreds of facilities across the country. The scheduling problems. The payment headaches. The demands on coaches. BETURR brings that firsthand and hands-on consulting experience into the software you use every day.
AJ
AJ ArroyoFounder, BETURR & Coaches Connect
Multiple locationsFirsthand ownership experience
Thousands of athletesReal coaching experience
Hundreds of facilitiesAdvised across the country
OPTIONAL ADD-ONA month of programming in minutes.
MEET AI COACH
A month of programming in minutes.
Written the way you coach.
AI Coach builds from your exercise library, your videos and your past programs. Want more to work with? Use BETURR’s exercises and videos, too. Edit a draft and it remembers, so every draft after that sounds more like you.
- Uses your exercises and videos, BETURR’s library, or both
- Programs off each athlete’s age and logged numbers
- Learns your rules from every edit you make
- Nothing reaches an athlete until a coach accepts it
From$99/month, billed annuallyUnder 75 athletes. Priced by facility size. Entirely optional.
See your options ASK AI COACHCoach’s brief
Start with how you coach.
Your athlete. Your schedule. Your programming approach.
YOUR DIRECTION
Build four weeks for a 15-year-old intermediate athlete focused on speed and explosive strength. Train Monday, Tuesday, Thursday and Friday. Lower body Monday and Thursday; upper body Tuesday and Friday. Warm-up, sprints and jumps before the main lift. Prioritize unilateral accessories.
4 weeks4 sessions / week
FROM DIRECTION TO DRAFTFor coach review
Speed & explosive strength
A full training block. Every detail still yours to edit.
MONTUEWEDTHUFRISATSUN
WK1
1Lower
2Upper
3Rest
4Lower
5Upper
6Rest
7Rest
WK2
8Lower
9Upper
10Rest
11Lower
12Upper
13Rest
14Rest
WK3
15Lower
16Upper
17Rest
18Lower
19Upper
20Rest
21Rest
WK4
22Lower
23Upper
24Rest
25Lower
26Upper
27Rest
28Rest
4 weeks · 16 training days · recovery built in
WEEK 1 / DAY 1Coach review
Make the draft yours.
Adjust the exercises, prescriptions and coaching notes.
2 Step Approach VertPower · Exercise video included
3 × 5BBB Front squat⋯
Sets4
Reps5
Rest120 sec
Tempo2–0–1
COACH NOTE
Submax. RPE 7. Leave 2 reps in the tank.
Nothing is sent until you accept.
THE AI COACH’S BRAINCoach accepted
The next draft starts smarter.
Your facility’s coaching knowledge stays with your AI Coach.
YOUR FACILITY’S STANDING RULESKeep working sets submaximal. Leave 2 reps in reserve.An example of a rule learned from coach feedback
✓PAST PROGRAMSSpeed & explosive strengthAthlete development blockYour structure informs the next draft.
HOW YOU COACHTraining philosophyProgressions & hard rulesReview and update your rules anytime.
✓
Accepted by coach. Ready for Jordan.Your program. Delivered through your branded app.
Your direction → your draft → your approval → your coaching knowledge.Illustrated from BETURR’s drafting workflow. Sample athlete and program. Sequence shortened; actual AI output varies.
A SIMPLE CHOICE
The app is free. Really.
Use the free BETURR platform to run your facility. Add AI Coach for program drafts or AI Setter for lead follow-up when available for your facility.
BETURR PLATFORMTHE WHOLE FOUNDATION
$0/month
Your app experience. Your brand. Your entire operation.
Create your free account- Your branding inside the app
- Scheduling & facility bookings
- Custom plans, trials & delayed payments
- Memberships & front-desk product sales
- Full money dashboard
- Staff management & floor-hour tracking
- Accountability automations
- Individual & team programs with video
- Entire hitting, throwing & S&C library
- Video feedback, athlete profiles & data
- Waivers & parent signatures
Payment processing fees apply to transactions. You can choose to pass them to clients where permitted by applicable rules.
AI CoachOPTIONAL ADD-ON
From$99/month
Billed annually. Starting price is for under 75 athletes; pricing varies by facility size.
Start free. Add AI when you're ready.- Your exercise library, BETURR’s library, or both
- Drafts based on athlete age and logged numbers
- Learns your coaching rules from your edits
- Coach acceptance before athlete delivery
You do not need AI Coach to use BETURR, build programs or access the included exercise library.
MAKE IT YOURS
You can set it up yourself.
Simple enough to onboard yourself. Create your account, follow the setup and bring your team into one place.
01
Create your account
Create your free account and follow the self-guided setup. No sales call needed.
02
Set up your operation
Add your offerings, schedules, team and clients. Connect payments when you're ready.
03
Get back to coaching
Manage bookings, deliver programs and keep your athletes connected.
A FEW GOOD QUESTIONS
Let's clear it up.
Is BETURR actually free?
Yes. The BETURR app is free to use, including scheduling, memberships, program delivery and the full included exercise library. Payment processing fees apply to transactions collected through the app. AI Coach and AI Setter are separate, optional paid add-ons.
Does it work for my sport?
Yes. BETURR works for facilities and coaches across all sports. Use it for scheduling, payments, memberships, programming and client communication. The included drill library covers hitting, throwing, and strength and conditioning.
What does AI Setter add?
AI Setter brings CRM-style lead management into BETURR, with lead records, conversations and pipeline stages alongside the rest of your facility tools. It is designed to follow up using your facility's information and help interested leads book a visit. Your team can take over when needed.
AI Setter is an optional paid add-on. Availability depends on facility setup and messaging approval. You can use the free platform without it.
Can BETURR bring my CRM and facility tools together?
BETURR brings scheduling, memberships, payments, program design, athlete data and client communication into one app. The optional AI Setter adds lead management and follow-up, so you can manage more of the journey from inquiry to enrolled athlete in the same workspace.
If you use another CRM, check the specific features and integrations you rely on before switching.
Do I need AI Coach to use the app?
No. You can use BETURR, create your own programs and access the included exercise library without AI Coach. The optional AI Coach can draft from your own exercises and videos, BETURR’s library, or both, using your past programs and athlete data. It learns your rules from your edits, and nothing reaches an athlete until a coach accepts it.
What does AI Coach cost?
AI Coach starts at $99 per month, billed annually, for facilities with under 75 athletes. Pricing varies by facility size. AI Coach is entirely optional; the core BETURR app and included exercise library remain free.
Can I pass the processing fee to my clients?
BETURR gives you the option to pass the processing fee to clients. Availability and how you describe the fee depend on applicable local and payment-method rules. The app itself has no monthly software fee.
What is included in the exercise library?
Your free account includes access to our entire library of hitting, throwing, and strength and conditioning drills. You do not need the AI Coach add-on to access it.
Can I use BETURR for remote coaching?
Yes. Deliver programs, track logged training and communicate with athletes remotely. You can also combine remote coaching with in-person sessions.
Can I build individual and team programs?
Yes. Create fully customized programs for individual athletes or teams, including skill development and strength and conditioning. Exercise videos play inside the app, athletes can submit videos for feedback, and individual athlete profiles keep their training data together.
Can I upload my own videos and review athlete videos?
Yes. Add your own videos to your library and programs. Athletes can also submit videos to their coach in the app for feedback.
Can I customize payment plans?
Yes. Build payment plans around your business, including free trials, delayed payments and installment plans for memberships and high-ticket online coaching.
Can I manage staff and track their hours?
Yes. Manage your staff and track their hours on the floor inside BETURR. The app also includes a money dashboard and accountability automations to support the rest of your operation.
Is it just for large facilities?
No. BETURR works for independent coaches, online-only businesses, in-person private coaching, small and large teams, and facilities with multiple cages or multiple sports.
Can I sell products at the front desk?
Yes. BETURR supports product sales and point-of-sale payments at your front desk, alongside your memberships and training services.
Will the app show my brand?
Yes. Your team and clients access BETURR through the app store, and the experience inside is fully branded to your business. BETURR provides the platform while your facility keeps its own identity.
Can I onboard myself?
Yes. BETURR is designed so you can set up your account and onboard yourself. Get started with your facility, offerings, schedules, team and clients.
Can I use my own waivers and agreements?
Yes. Use your waiver and agreement text, collect signatures and manage parent signatures for minors through the app.
BUILT BY A COACH. BUILT FOR YOUR BUSINESS.
Run it BETURR.
Your sport. Your people. One free app.
Start free Free platform, exercise library and your branding. Optional paid AI Coach and AI Setter. Payment processing fees apply.