About Coaches Connect™

Who We Help

We help sport coaches and facility owners (basically anyone who runs a coaching business)— both online and in-person — We work exclusively with founders who already have paying clients — even if it’s just one. These coaches are hungry to scale to multi-six or seven figures but need proven client acquisition and delivery systems to make it happen.

What We Do

We provide complete training and business systems — from player development frameworks to client acquisition, operational structure, and growth tools — to help coaches build businesses that win on every level.

Aj’s Story

Part 1: From Broke Ballplayer to CEO

Aj failed out of independent pro baseball — broke but obsessed with development. He started coaching in cages and strength training facilities around Arizona. Renting space, getting certifications, constantly chasing more knowledge as a coach and obsessing over results for every player.

Part 2: Building OPP from Scratch

In 2018, he launched Optimal Power Performance. He built a reputation for his training systems that helped thousands of athletes and coaches nationwide.

Part 3: The Scaling Trap

As OPP grew, so did the complexity. More athletes, more staff, more moving parts — but also more hours, more pressure, and less freedom. The business was successful, but it wasn’t scalable. That’s when he realized: business systems, not hustle, were the only way out.

Part 4: The Rebuild

Aj cut the drag. Simplified operations. Launched online services and built true business systems that allowed OPP to scale with out the operational drag. Revenue stabilized, results increased, and fulfillment became scalable — not stressful.

Part 5: Now He Helps Coaches Do the Same

Today, Coaches Connect gives coaches the blueprint to do the same — build high-performing delivery systems, scalable client acquisition engines, and a business that doesn’t own them.