Flip From Lessons To Memberships & Add $125K To Your Facility This Year -
Guaranteed.
If you don't - we'll work with you 1-on-1 for FREE until you do
CLICK BELOW TO SCHEDULE A FREE STRATEGY CALL AND SEE EXACTLY HOW THIS WORKS FOR YOUR FACILITY
Trusted by facility owners like:
Facilities
70+
Active Facilities Nationwide Running Our Long-Term In-Person Membership Model
Proof First
7 Figures
We Built Our Own Facility To Seven Figures On This Exact Model Before Teaching It To Anyone
Revenue Results
$10M+
In Membership Revenue Generated By Us & Our Clients
I've Owned Multiple Facilities Over The Last Decade. That's The Whole Point.
I'm AJ Arroyo. I built my baseball facility in Arizona from zero to a seven-figure training business - with three coaches, on a semi-private membership model, without selling cage rentals, running teams, or living on one-off lessons.
I signed the lease, hired the staff, ran the ads, and took the payroll risk. Then I turned what worked into a system - and 70+ facility owners now run it.
Every consultant in this space will tell you what to do. I'll show you the building where I did it.
Real facilities. Real Coaches. From broken model → Consistent High Ticket Recurring Revenue.
1-1 Lessons Are Dead
Random lessons create random revenue. We help you replace both with a premium, long-term player development program athletes commit to and parents value.
KILL IT
Kill the Lesson Model. We identify where one-off lessons, short-term packages, seasonality, and coach dependency are keeping your revenue unpredictable and your facility stuck.
BUILD IT
Build the Premium Program. We package your expertise into a structured, high-ticket player development membership with the right pricing, commitment length, curriculum, schedule, and delivery model. You also get access to all of our premium player development systems including assessment processes, program design, and more.
FILL IT
Fill the Roster. We install the positioning, content, advertising, sales scripts, follow-up, and enrollment systems needed to consistently sell long-term memberships.
DELIVER IT
Deliver Without You. We give your coaches the programming, systems, standards, and operating structure to deliver an elite service without the entire business depending on you.
Get Off The Floor - For Good
Right now, if you stop coaching, revenue stops. That's not a business - that's a job with a lease.
The membership model runs on your coaches, your curriculum, and your systems - so the facility produces whether you're in the building or at your kid's game. Ask the owners below: "off the floor" is the phrase they keep using, because it's the one that changes their life.
"Since switching to this new membership model I have tripled my numbers!" ★★★★★
Trusted by facility owners nationwide
★★★★★
Miko Rodriguez
2d · Wins
Summer Program W
36k collected for June.. July contracts set up for $80k+
★★★★★
Kaleb Wersland
Wins
Wins
$66k month of May, and $11k through first two days of June.
★★★★★
Albert Almora
Wins
Huge Win
Generated 40k in 3 weeks through static ads. Never ran ads before. Brand new facility!
★★★★★
Payton Harris
Wins
Momentum
First $10K month ever!
★★★★★
Jarred Zill
Wins
Progress
Transitioned from 1 on 1 to membership model. Way more money. Work less. Make more.
★★★★★
Shawn Riggans
Wins
Off The Floor.
This program has advanced my business in so many ways! Finally off the floor and just managing my team. Thanks AJ!
★★★★★
Mitch Thomas
Wins
Big Wins
8 new athletes in ~1 month. Biggest win was firing myself off the floor.
★★★★★
Shane Rowe
Wins
Good Offer
First month went from 14K to 22K, next month up to 35k.
★★★★★
Tommy LaCongo
Wins
Tripled Revenue
Since switching to members to this model I have tripled my numbers.
★★★★★
Jaime Wren
Wins
New Sales
5 new members!!
★★★★★
Ben Chantos
Wins
Upgraded Offer
Upgraded my offer and didn't lose any clients during season for the first time ever!
★★★★★
Miko Rodriguez
2d · Wins
Summer Program W
36k collected for June.. July contracts set up for $80k+
★★★★★
Kaleb Wersland
Wins
Wins
$66k month of May, and $11k through first two days of June.
★★★★★
Albert Almora
Wins
Huge Win
Generated 40k in 3 weeks through static ads. Never ran ads before. Brand new facility!
★★★★★
Payton Harris
Wins
Momentum
First $10K month ever!
★★★★★
Jarred Zill
Wins
Progress
Transitioned from 1 on 1 to membership model. Way more money. Work less. Make more.
★★★★★
Shawn Riggans
Wins
Off The Floor.
This program has advanced my business in so many ways! Finally off the floor and just managing my team. Thanks AJ!
★★★★★
Mitch Thomas
Wins
Big Wins
8 new athletes in ~1 month. Biggest win was firing myself off the floor.
★★★★★
Shane Rowe
Wins
Good Offer
First month went from 14K to 22K, next month up to 35k.
★★★★★
Tommy LaCongo
Wins
Tripled Revenue
Since switching to members to this model I have tripled my numbers.
★★★★★
Jaime Wren
Wins
New Sales
5 new members!!
★★★★★
Ben Chantos
Wins
Upgraded Offer
Upgraded my offer and didn't lose any clients during season for the first time ever!
You've got questions. We've got answers.
Coaches Connect is built for owners of physical baseball and softball training facilities — and serious operators actively launching one — who are ready to move beyond one-off lessons and short-term packages into a full-scale premium player development membership model. This is not for online-only coaches, someone looking to scale random cage rentals, a passive side hustle, an overnight fix, or a team that will run their business for them.
No. We do not recklessly shut down existing revenue. We help you transition from isolated lessons and short-term packages into a structured, long-term player development model. Some one-on-one coaching may remain inside your delivery system. The goal is to stop building the entire business around selling one hour at a time.
We help you determine which current athletes should transition into the new membership and how to communicate the change without creating unnecessary friction. The goal is not to force everyone into something overnight. It is to create a better service, a clearer long-term development plan, and a model that rewards commitment.
We help you install the complete model: Your offer, pricing, contract terms, player development curriculum, hybrid delivery, coach structure, scheduling, positioning, content, lead generation, sales process, onboarding, retention, and operating systems. It is not a franchise. You keep your brand, your revenue, your program, and your clients. There are no franchise royalties or profit-sharing requirements.
Ads cannot fix a weak offer or a broken business model. Most agencies immediately try to generate more leads for whatever you already sell. We fix the product, pricing, positioning, delivery, and sales process first. Then we use marketing to scale something worth buying. We built and scaled our own seven-figure baseball training company with three coaches using this model before teaching it to anyone else. Nobody else in the industry has done that. We also did this without selling lessons, cage rentals, having teams or partnerships of any kind.
Premium pricing is not created by owning the biggest facility or buying more technology. It comes from having a better player development product, positioning it correctly, communicating the value, and giving families a clear long-term plan. We have sold in-person memberships from $500 to $2,000 per month and long-term development agreements worth $6,000 to $24,000. We do not assume your pricing should copy ours. We help determine what makes sense in your market and build the offer around it.
A qualifying membership length is 3-12 months in length. Your exact pricing, term, and delivery structure will be developed around your business, market, capacity, seasonal offers and coaching model.