FOR OWNERS OF BRICK-AND-MORTAR BASEBALL & SOFTBALL TRAINING FACILITIES

Flip From Lessons To Memberships & Add $125K To Your Facility This Year -
Guaranteed.

If you don't - we'll work with you 1-on-1 for FREE until you do

CLICK BELOW TO SCHEDULE A FREE STRATEGY CALL AND SEE EXACTLY HOW THIS WORKS FOR YOUR FACILITY

Trusted by facility owners like:

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Facilities

85+

Active Facilities Nationwide Running Our Long-Term In-Person Membership Model

Proof First

7 Figures

We Built Our Own Facility To Seven Figures On This Exact Model Before Teaching It To Anyone

Revenue Results

$15M+

In Membership Revenue Generated By Us & Our Clients

AJ Arroyo
WHO'S BEHIND THIS

I've Owned Multiple Facilities Over The Last Decade. That's The Whole Point.

I'm AJ Arroyo. I built my baseball facility in Arizona from zero to a seven-figure training business - with three coaches, on a semi-private membership model, without selling cage rentals, running teams, or living on one-off lessons.

I signed the lease, hired the staff, ran the ads, and took the payroll risk. Then I turned what worked into a system - and 70+ facility owners now run it.

Every consultant in this space will tell you what to do. I'll show you the building where I did it.

Facility owners on Coaches Connect

Hear it from the owners.

Start with these short owner stories, then explore the full conversations below.

Short owner stories

Shawn

1 min 35 sec

The membership switch

Moving from private lessons to a membership model.

Joey

1 min 37 sec

Building the team

Fearless Sports Performance · Hiring coaches and growing beyond doing everything himself.

Raymond

1 min 42 sec

A stronger program

Changing the program to move beyond inconsistent lesson revenue.

Miko

1 min 22 sec

The membership model

Elite Baseball & Softball · Moving from individual lessons to a membership offer.

Bryan

1 min 24 sec

Revenue and owner freedom

El Dorado Hills, CA · Building recurring revenue and a team that can lead the floor.

Xavi

2 min 29 sec

Systems and recurring revenue

Building clearer onboarding, stronger offers and more recurring revenue.

Individual client experiences. Results vary.

Client interviews

The full conversations

Hear the details directly from the owners.

Bryan · Client conversation

Building recurring revenue and a team that can lead the floor.

Joey · Client conversation

Growing beyond doing everything himself and making room for life outside the business.

Shawn Riggans · Client conversation

Building a membership business and stepping off the coaching floor.

Facility case studies

A closer look at the businesses

Miko · Case study

Albert · Case study

Bryan · Case study

Jaime · Case study

Joey · Case study

Sean · Case study

Austin · Case study

Shane · Case study

Jared · Case study

1-1 Lessons Are Dead

Random lessons create random revenue. We help you replace both with a premium, long-term player development program athletes commit to and parents value.

KILL IT

Kill the Lesson Model. We identify where one-off lessons, short-term packages, seasonality, and coach dependency are keeping your revenue unpredictable and your facility stuck.

1

BUILD IT

Build the Premium Program. We package your expertise into a structured, high-ticket player development membership with the right pricing, commitment length, curriculum, schedule, and delivery model. You also get access to all of our premium player development systems including assessment processes, program design, and more.

2

FILL IT

Fill the Roster. We install the positioning, content, advertising, sales scripts, follow-up, and enrollment systems needed to consistently sell long-term memberships.

3

DELIVER IT

Deliver Without You. We give your coaches the programming, systems, standards, and operating structure to deliver an elite service without the entire business depending on you.

4
SEE IF YOUR FACILITY QUALIFIES

Get Off The Floor - For Good

Right now, if you stop coaching, revenue stops. That's not a business - that's a job with a lease.

The membership model runs on your coaches, your curriculum, and your systems - so the facility produces whether you're in the building or at your kid's game. Ask the owners below: "off the floor" is the phrase they keep using, because it's the one that changes their life.

"Since switching to this new membership model I have tripled my numbers!" ★★★★★

Trusted by facility owners nationwide

★★★★★

Miko Rodriguez

2d · Wins

Summer Program W

36k collected for June.. July contracts set up for $80k+

★★★★★

Kaleb Wersland

Wins

Wins

$66k month of May, and $11k through first two days of June.

★★★★★

Albert Almora

Wins

Huge Win

Generated 40k in 3 weeks through static ads. Never ran ads before. Brand new facility!

★★★★★

Payton Harris

Wins

Momentum

First $10K month ever!

★★★★★

Jarred Zill

Wins

Progress

Transitioned from 1 on 1 to membership model. Way more money. Work less. Make more.

★★★★★

Shawn Riggans

Wins

Off The Floor.

This program has advanced my business in so many ways! Finally off the floor and just managing my team. Thanks AJ!

★★★★★

Mitch Thomas

Wins

Big Wins

8 new athletes in ~1 month. Biggest win was firing myself off the floor.

★★★★★

Shane Rowe

Wins

Good Offer

First month went from 14K to 22K, next month up to 35k.

★★★★★

Tommy LaCongo

Wins

Tripled Revenue

Since switching to members to this model I have tripled my numbers.

★★★★★

Jaime Wren

Wins

New Sales

5 new members!!

★★★★★

Ben Chantos

Wins

Upgraded Offer

Upgraded my offer and didn't lose any clients during season for the first time ever!

★★★★★

Miko Rodriguez

2d · Wins

Summer Program W

36k collected for June.. July contracts set up for $80k+

★★★★★

Kaleb Wersland

Wins

Wins

$66k month of May, and $11k through first two days of June.

★★★★★

Albert Almora

Wins

Huge Win

Generated 40k in 3 weeks through static ads. Never ran ads before. Brand new facility!

★★★★★

Payton Harris

Wins

Momentum

First $10K month ever!

★★★★★

Jarred Zill

Wins

Progress

Transitioned from 1 on 1 to membership model. Way more money. Work less. Make more.

★★★★★

Shawn Riggans

Wins

Off The Floor.

This program has advanced my business in so many ways! Finally off the floor and just managing my team. Thanks AJ!

★★★★★

Mitch Thomas

Wins

Big Wins

8 new athletes in ~1 month. Biggest win was firing myself off the floor.

★★★★★

Shane Rowe

Wins

Good Offer

First month went from 14K to 22K, next month up to 35k.

★★★★★

Tommy LaCongo

Wins

Tripled Revenue

Since switching to members to this model I have tripled my numbers.

★★★★★

Jaime Wren

Wins

New Sales

5 new members!!

★★★★★

Ben Chantos

Wins

Upgraded Offer

Upgraded my offer and didn't lose any clients during season for the first time ever!

INCLUDED WITH YOUR LICENSE

The Systems We Help You Build. One App To Run Them.

Put your memberships, payments, scheduling and player development together in BETURR, our facility management app. Your coaches deliver programs, your athletes track their development, and your business keeps its own brand inside the app. Built by facility owners who understand what happens after the membership is sold.

Run the membership: custom payment plans, scheduling, billing and waivers.
Deliver the development: individual and team programs, exercise videos, athlete data and feedback.
Keep your team connected: staff management and accountability automations.
The core app and exercise library are free. Transaction processing fees apply. AI Coach is an optional paid add-on.

You've got questions. We've got answers.

Coaches Connect is built for owners of physical baseball and softball training facilities — and serious operators actively launching one — who are ready to move beyond one-off lessons and short-term packages into a full-scale premium player development membership model. This is not for online-only coaches, someone looking to scale random cage rentals, a passive side hustle, an overnight fix, or a team that will run their business for them.

No. We do not recklessly shut down existing revenue. We help you transition from isolated lessons and short-term packages into a structured, long-term player development model. Some one-on-one coaching may remain inside your delivery system. The goal is to stop building the entire business around selling one hour at a time.

We help you determine which current athletes should transition into the new membership and how to communicate the change without creating unnecessary friction. The goal is not to force everyone into something overnight. It is to create a better service, a clearer long-term development plan, and a model that rewards commitment.

We help you install the complete model: Your offer, pricing, contract terms, player development curriculum, hybrid delivery, coach structure, scheduling, positioning, content, lead generation, sales process, onboarding, retention, and operating systems. It is not a franchise. You keep your brand, your revenue, your program, and your clients. There are no franchise royalties or profit-sharing requirements.

BETURR brings your facility management and player development into one app, fully branded to your business on the inside. Manage scheduling, memberships, custom payment plans, waivers, staff and accountability automations. Your coaches can deliver individual and team programs, use their own videos or the included BETURR exercise library, review athlete videos and track development. The core app and exercise library are free. Transaction processing fees apply. AI Coach is an optional paid add-on; it can draft from your own exercises and videos, BETURR’s library, or both, using your coaching rules and athlete data. A coach reviews and accepts each draft before it reaches an athlete. You do not need AI Coach to build or deliver programs. We help you set up BETURR as part of the program. Your client list imports in minutes, and your existing Stripe account carries over so saved cards keep working.

Ads cannot fix a weak offer or a broken business model. Most agencies immediately try to generate more leads for whatever you already sell. We fix the product, pricing, positioning, delivery, and sales process first. Then we use marketing to scale something worth buying. We built and scaled our own seven-figure baseball training company with three coaches using this model before teaching it to anyone else. Nobody else in the industry has done that. We also did this without selling lessons, cage rentals, having teams or partnerships of any kind.

Premium pricing is not created by owning the biggest facility or buying more technology. It comes from having a better player development product, positioning it correctly, communicating the value, and giving families a clear long-term plan. We have sold in-person memberships from $500 to $2,000 per month and long-term development agreements worth $6,000 to $24,000. We do not assume your pricing should copy ours. We help determine what makes sense in your market and build the offer around it.

A qualifying membership length is 3-12 months in length. Your exact pricing, term, and delivery structure will be developed around your business, market, capacity, seasonal offers and coaching model.